Chi For Change

Build Your Chi for Change was a university assignment project that I developed as a feel-good fundraising campaign in partnership between Barnardos and Yo-Chi. The campaign centred around a limited-edition zesty lime signature flavour, where a portion of every purchase was donated directly to Barnardos, with customers also given the option to contribute an extra donation at checkout. Designed to resonate with Gen Z, the concept leveraged Yo-Chi’s popularity and vibrant, customisable brand experience while tapping into social media culture to make the campaign highly shareable. By connecting a fun, everyday indulgence with an easy opportunity to create real-world impact, Build Your Chi for Change transformed a simple frozen yoghurt run into a meaningful act of giving.