Riverland Running Group

I had the opportunity to collaborate with an incredible local running group to give their brand a fresh new look. The goal was to create something modern, energetic, and memorable — a visual identity that reflected their passion for movement, community, and fun.

The standout feature of the design is the custom ‘R’, a bold and unique brand mark that captures the group’s spirit while giving them a symbol they can truly call their own. This custom element not only makes their branding instantly recognisable but also works across a variety of applications, from social media and event promotions to merchandise and signage.

This project was such an exciting challenge, as it combined creativity with functionality. I wanted the design to feel professional yet approachable, so that current members would feel proud to wear it, while also making the brand inviting for new runners looking to join. Seeing the final identity come to life and knowing it will grow with the group in the future has been such a rewarding experience.